Whether your guests love them or hate them, QR codes have been sticking around at restaurants. They are an easy choice for restaurants looking to collect data and build loyalty, but guests who still like holding paper menus may need some extra encouragement to improve the experience of using the codes. Consider harnessing QR codes to connect guests to additional nutrition and allergen information for a menu item or retail food product. Add to the surprise factor of your gift cards by using a code on the cards that directs the recipient to a photo or video of their gift online. QR codes can also put your paper menu to shame by helping guests experience menu items before ordering them: Food Management reports that at the Pensacola Beach Hilton, they’re using QR codes to show their menu alongside video previews of select dishes and drinks.