Digital restaurant sales still have room to climb. According to new data from market research firm Incisiv, digital sales will comprise 54 percent of all limited-service and quick-service restaurant sales by 2025 – a 70 percent increase over pre-pandemic estimates. Forbes reports that as restaurants look to position themselves to accommodate more digital sales, new partnerships between tech companies and large restaurant brands are focusing on such aspects of the customer journey as using artificial intelligence in marketing, accepting customer orders via social media and messaging platforms, and enabling autonomous driving as a means of making delivery financially feasible.
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