Prepare for greater personalization
While restaurants aren’t yet offering guests fully personalized menus, that kind of customization is an enhancement that’s likely to be a more common aspect of the restaurant experience in the coming years. Those businesses with a treasure trove of guest data at their fingertips will be in the best position to capitalize on the change. Right now, you can take steps to strengthen the historical information you have to draw from. How can you tap the technology you have to better understand who your guests are, what foods and promotions they are drawn to, and when they like to order from you?
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