Your customers’ preferences are what keep them coming back to you – and are what tell you what items to promote to whom and when. Restaurants often lose ownership of that critical data when partnering with third-party delivery companies, but they may be able to find more ways around that this year. Industry analysts are seeing potential for a rise in unbranded delivery partnerships with restaurants in 2021. In practice, this means customers would have to visit a restaurant’s website to place an order and access delivery – at which point the third-party delivery is triggered on the back end. It takes delivery off of a restaurant’s shoulders but also ensures it retains the customer information that can help them formulate their sales and marketing plans.