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​Retain customer data in 2021

2/1/2021

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Your customers’ preferences are what keep them coming back to you – and are what tell you what items to promote to whom and when. Restaurants often lose ownership of that critical data when partnering with third-party delivery companies, but they may be able to find more ways around that this year. Industry analysts are seeing potential for a rise in unbranded delivery partnerships with restaurants in 2021. In practice, this means customers would have to visit a restaurant’s website to place an order and access delivery – at which point the third-party delivery is triggered on the back end. It takes delivery off of a restaurant’s shoulders but also ensures it retains the customer information that can help them formulate their sales and marketing plans.
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  • Foodservice Updates
  • Trends
    • Commodities
  • Digital Media
  • Technology
  • Safety
  • Corona News
  • Management Tips
  • Free Newsletter
  • Recipes
    • Mains
    • Soups & Sauces
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    • Sides
  • Corona Virus Guidance