Personalized service and lower costs can go together. As operators look for ways to provide the customized approach guests want at a time when they are running with a slimmed-down crew, facial recognition is one technology gaining momentum. While the technology has been around for a while, consumers may be more open to it now as part of the wave of restaurant tech we have experienced in the past couple of years. As a recent Nation’s Restaurant News report indicates, the technology can help a guest dodge a long line, and with a glance at a kiosk, see their loyalty program profile, past orders, allergy information, accumulated rewards and payment information. What’s helpful is that the facial recognition technology can be integrated into an existing POS without being prohibitively expensive. It’s been appearing with increased frequency at quick-service and fast-casual brands, as well as entertainment venues like casinos.
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