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Your restaurant marketing strategy has likely done an about-face in recent weeks and months – or if it hasn’t, perhaps it should. Schedules and traffic patterns have shifted, so the people who used to buy a quick, easy meal they could pick up on their route home from school or work are likely spending a lot more time at home at the moment – and may not be passing your restaurant at all in the course of a week. Cravings may have changed too. This doesn’t mean people haven’t been craving your food – in fact, they may be missing it more than ever. But how can you tap into their current mindset and make it appealing for them to place an order or, better yet, venture out to dine with you or pick up their food themselves? Start by showing how your restaurant is relevant to people’s lives: Is there an easy, tasty recipe you can share that will satisfy everyone in a household? Can you post a video of your chef inventing a meal on the spot using a few ingredients – or dreaming up ways to use pantry staples when certain ingredients are unavailable? Total Food Service suggests sending out surveys to guests, asking them questions about your menu and getting a sense of what they are preparing at home. What would entice them to come out right now? That may help you refine your current menu and promotions – and avoid offering a family-style pasta meal deal if they have been reheating spaghetti Bolognese for days on end.