Staffing is difficult enough right now – but it’s even more challenging when an operator must schedule a team to work an unpredictable, potentially sleepy day part. (It’s part of the reason why companies like First Watch have a single, 7 a.m. to 2:30 p.m. shift.) But what if there were another way? The technology you use to customize data-driven, strategic guest offers is designed to improve sales performance during specific day parts. When you have improved, consistent traffic, you require more hours from staff, who are now able to get the hours and pay they need to stay with the business. Is there a day part in your business that has great potential but needs a lift to be able to retain staff? Consider how you can use your loyalty technology to turn the customer who stops in for an afternoon coffee each day into someone who also comes in for breakfast or lunch.