​Use best practices for consumer data collection

You’re likely collecting more customer data these days – whether for enabling contact tracing, enhancing mobile ordering or boosting your marketing efforts. As you consider new technology to support that effort, be mindful of consumer privacy concerns – and ensure you are able to tell guests how you are using their information. Since you won’t be able to get guests to share information with you without demonstrating you are trustworthy, make sure your providers use guest-centric practices – collecting only the information that is needed to facilitate a transaction or interaction, limiting the tracking of location data, and never sharing or selling personal information or location data. This report from QSR Magazine outlines some precautions to take when collecting guest data and vetting potential providers. (https://bit.ly/2Frvqhi)