For years, geofencing technology has been helping restaurant operators target promotions to customers who are within a set radius of the restaurant at a given time. Now operators are adapting their use of the technology to improve their curb-side pickup business. Panera, for one, extended its wi-fi radius and added geofencing to help streamline the process of getting orders to customers waiting outside. For a customer who opts in to the use of the technology, the restaurant receives an alert when the person arrives to pick up their order, helping to keep curbside traffic moving.
Comments are closed.
Subscribe to our newsletter