As you look for ways to make more informed business decisions this year, the data you have on hand will provide a window onto what needs attention – and where you can make the greatest strides. To help, a recent report from Nation’s Restaurant News Intelligence advises operators to add a digital aspect to as many parts of the business as possible – and to aim to ensure the information you collect is complete and provides some nuanced detail about a guest. (For example, the brands that have the best handle on guest data tend to know more than just the person’s basic demographics – they seek to understand the person’s lifetime value, spending habits, order histories and preferred payment method.) Regardless of the kind of restaurant you operate, are there opportunities for you to digitize more transactions, enhance your loyalty program to gather more information on what your guests enjoy, connect every sale to a known guest, and engage guests in more targeted ways? Looking for ways to gather more and better information will help you make the kinds of decisions that can help drive your business forward.