If you’re not quite sure what to do with all of the data you’ve been collecting, you’re far from alone. According to research from Nation’s Restaurant News, seven out of 10 operators are not confident that they are optimizing their data – and this is true across different restaurant sizes and segments. It seems that while restaurants across the board appreciate that data is critical to business, the message about how to translate that data into actionable steps has gotten lost. If you’re in this position, simplify things by starting with your POS system, since it’s the nerve center of your business and determines what other functionality your restaurant has (or doesn’t have) when it comes to data collection. A legacy POS system will stand in the way of functions you’d like to integrate down the line, while a cloud-based system will enable regular automatic updates and can give your operation flexibility to integrate new options. Have your POS provider review with you what your system can do, what data streams it can analyze and what integrations are possible with your current system – or if a newer cloud-based system is the first investment you’ll need to make to compete in the long term.