​Why would they ever go to a third party?

In case it wasn’t already clear pre-pandemic, off-premise dining isn’t going anywhere. Since third-party ordering poses ample challenges for operators it’s important to entice customers to order directly from you. Have you thought about how to encourage them to do that in the coming months? You might try incentives like filling every takeout order with a coupon good for a discount off their first direct online order from you, or offering some extra value for signing up for your in-house app (if you want to build your own ordering app, here is one option that may help https://bit.ly/36maBNz). Beyond that, make it as easy as possible for customers to order from you directly. Ensure your business information is accurate and up-to-date – particularly with adjusted hours – on Google. Your ordering button and menu links should be visible as soon as someone loads your webpage. Toast also suggests you find ways to simply make it more interesting to come to you directly – from including a personal thank-you note or small Instagrammable memento in each takeout bag, to selling special merchandise, to offering rotating promotions like Taco Tuesday to-go packages or EBTV (Everything But the Vodka) take-home Bloody Mary kits.