​Your tech should improve the human touch

In an ideal world, your technology isn’t removing the human element from your restaurant but improving it. Consider your business at its busiest hour. Amid the rush, will your cashier remember to ask your guest if he wants to add avocado to his burger or a dessert to his order? Maybe or maybe not. Your digital ordering technology, however, won’t ever miss making that offer. As a result, you will be armed with data you can pour into your marketing strategy. Have several add-ons that are popular with guests ordering sandwiches? Your tech can tell you how profitable each item is so you know which one to promote first. The restaurant technology company Tillster says you can consider the data you collect from your online, mobile and kiosk ordering as a real-time guest survey, empowering you to make quick decisions about how to accommodate guest preferences profitably.